Retail Success Series Part 3: Training Your Team to Sell with Confidence

For Soak + Salt Co. Stockists & Partners

Product Education · Customer Types · Scripts · Soft-Selling Techniques · How to Boost AOV

A great customer experience starts with a well-prepared team. At Soak + Salt Co., we believe sales don’t happen by pushing products—they happen by helping people find something they’ll love. This guide is your team’s go-to for building product confidence, improving conversations, and driving repeat sales without the hard sell.

🧼 SECTION 1: KNOW THE PRODUCT (AND WHY IT SELLS)

What’s a Bath Bomb?
A single-use, fizzy self-care product that dissolves in warm bath water, releasing color, scent, and skin-softening ingredients. Bath bombs turn an ordinary bath into an experience.

Top Reasons People Buy Soak + Salt Co. Bath Bombs:
✔ Relaxation – A spa-like experience at home
✔ Fun – Color, fizz, surprise, and sensory play
✔ Giftability – Easy, affordable, clutter-free gifting
✔ Self-Care – A treat to unwind with after a long day
✔ Consumable – They use it up and come back for more
✔ Affordable Luxury – Small indulgence with big impact

What’s Inside:

• Baking Soda + Citric Acid – Fizz reaction

• Fragrance or Essential Oils – Scent that fills the room

• Water-soluble colorants (FDA&C approved) – Safe, vivid color

• Coconut Oil, Shea Butter & Kaolin Clay – Skin-loving ingredients

What Makes Soak + Salt Co. Bath Bombs Stand Out:

• Handmade in the USA, shrink-wrapped for freshness

• Seasonal collections launched every 2 months

• Fun, highly giftable shapes—duckies, cookies, sharks, popsicles

• Embedded color, clean ingredient lists, no harsh fillers

• Modern, detailed packaging—what you see is what you get

• Surprise bombs, mini packs, and seasonal limited editions

👥 SECTION 2: UNDERSTAND WHO YOU’RE TALKING TO

Different shoppers have different needs. Understanding that helps your team recommend better—and sell naturally.

How to Identify the Customer Type:
Ask friendly, open questions:

• “Shopping for yourself or a gift today?”

• “Ever tried bath bombs before?”

• “Do you like more sweet or relaxing scents?”

🗣 SECTION 3: SELLING WITHOUT SELLING

✅ DO: Be Friendly. Curious. Helpful.

Treat the customer like a friend you’re shopping with—not a sales target.

❌ DON’T: Pitch, pressure, or hover.

Customers can tell when it’s forced. Be real, and make it personal.

🧾 SECTION 4: STAFF SCRIPTS + SOFT SELLING PROMPTS

Let your team practice using warm, open-ended questions to guide the sale. Here are examples:

🔹 Conversation Starters

• “This one’s my favorite right now—want to smell it?”

• “Are you a bath person or more into showers?”

• “Have you ever used one with a surprise toy inside?”

🔹 Gifting Guidance

• “These are our bestsellers for teacher gifts and birthdays.”

• “You can’t go wrong with a few minis—they’re such easy add-ons.”

🔹 Closing Gently

• “Want to build a little gift set before you check out?”

• “We’ve got a deal if you grab a few more—want to see which ones qualify?”

💡 SECTION 5: BOOSTING AOV (Average Order Value)

More items per transaction = stronger revenue, without feeling like upselling.

📦 Bundle Offers That Work:

• Bath Bomb Bar: Buy 4 for $20

• Mini Packs: Buy 2 for $25

• Shape Sets: Buy 3, Get 1 Free

• Seasonal Pairings: “Grab 1 for now and 1 to gift!”

💬 Soft-Sell Upsell Phrases:

• “Want to build a quick 3-pack? You’ll get the 4th free.”

• “If you love that scent, I’ve got another one you might like.”

• “We’ve got a fun seasonal set that just dropped—want a sneak peek?”

🧾 SECTION 6: CHECKOUT STRATEGY (THE LAST CHANCE TO WOW)

Use checkout time for:

• 💸 Impulse grabs

• 💌 Email capture for seasonal drops

• 🎄 Mention of upcoming launches

Sample Lines:

• “Want us to email you the next time seasonal scents drop?”

• “If you liked this one, you’ll love what’s coming for fall!”

🌟 SECTION 7: STAFF PICKS = TRUST BUILDERS

Have each staff member choose a favorite bath bomb. Create a small display card:

“Alex’s Pick – Salt + Citrus: Smells like vacation. I use it every Sunday.”

Customers trust real recommendations from real people.

📎 PRO TIPS FOR SUCCESS

• Encourage each team member to use the product so they can speak from experience

• Keep bath bombs well stocked and displays clean—presentation is part of the sale

• Rotate signage and staff picks regularly to keep things feeling fresh

• Train in short bursts (15-min refreshers during slow shifts)

✅ Final Reminder: You’re Not Selling a Bath Bomb—You’re Creating a Moment

At Soak + Salt Co., we create everyday luxuries that people look forward to. Help your customers choose well, feel cared for, and come back excited.

Your team’s energy and insight can turn a first-time buyer into a lifelong fan.