Soak + Salt Co. Yearly Product Launch Schedule

✨ Soak + Salt Co. Yearly Product Launch Schedule

Keep your Bath Bomb Bar fresh, relevant, and impossible to ignore. At Soak + Salt Co., we release six themed collections per year—every other month—designed to align with customer habits, seasonal demand, and display trends. Each launch includes limited-edition shapes, trending fragrances, and exclusive bundle-ready items to drive repeat traffic and boost sell-through.

Every collection is available for four months, giving you time to rotate in new inventory, build eye-catching displays, and move through stock before the next drop.

🎉 January Launch: Spring + Easter Collection

Launch Date: January 1
Active Window: January – April

Our softest, sweetest drop of the year. Think blush tones, florals, and Easter-ready fizzers. Ideal for candy-free basket stuffers, post-holiday resets, and early spring retail refreshes.

Common Notes: Lavender, jasmine, vanilla, lemon sugar
Best Sellers: Hearts, Conversation Hearts, Bunny shapes, egg bombs, floral rounds

☀️ March Launch: Early Summer + End-of-School Collection

Launch Date: March 1
Active Window: March – June

Perfect for gifting season—this collection celebrates teachers, grads, and warm-weather energy. Scents are bright and sunny with a soft, fresh twist. Great for Mother’s Day prep, school events, and early summer setups.

Common Notes: Citrus blends, sweet florals, fresh linen
Best Sellers: School Bus, Apple, Flowers, Pencil bombs, sunshine-themed shapes, mini bundles

🇺🇸 May Launch: Summer + 4th of July Collection

Launch Date: May 1
Active Window: May – August

Our boldest collection of the year. Filled with Americana vibes, s’mores inspiration, and vacation-ready fizz. Perfect for outdoor displays, lake towns, and anyone planning a self-care staycation.

Common Notes: Coconut, watermelon, amber, toasted sugar
Best Sellers: Firecracker shapes, popsicles, red/white/blue bombs

🍂 July Launch: Fall + Halloween Collection

Launch Date: July 1
Active Window: July – October

The drop everyone waits for. Cozy, moody, and irresistibly giftable. This collection blends fall indulgence with Halloween fun—ideal for building seasonal bundles, gifting towers, or spooky standalone displays.

Common Notes: Pumpkin, coffee, apple, marshmallow
Best Sellers: Anything horror, Hocus Pocus, Character Ghosts, coffins, candy-inspired bombs

🎄 September Launch: Christmas + Winter Collection

Launch Date: September 1
Active Window: September – December

Our largest collection of the year. Holiday shapes, festive scents, and bestselling bundles that make perfect stocking stuffers and last-minute gift grabs. Retailers love this launch for its high sell-through and universal appeal.

Common Notes: Peppermint, pine, cranberry, vanilla sugar
Best Sellers: Christmas Characters, Snowmen, gift bombs, holiday minis

💘 November Launch: Valentine’s Day + New Year Collection

Launch Date: November 1
Active Window: November – February

Cozy meets romantic. This collection blends soft musks, florals, and sweets—perfect for self-love, new-year resets, and Valentine’s Day gifting. A solid post-holiday refresher collection that transitions smoothly into spring.

Common Notes: Rose, marshmallow, powdery musk, cherry
Best Sellers: Hearts, lips, love notes, shimmer bombs

💡 Soak + Salt Co. Pro Tip

Each collection is made in limited batches and produced only for the first 3–4 weeks of its launch window. Once it's gone, it’s gone.

Stay stocked and stay ahead:

  • Reorder every 2 months to align with our launch cycle

  • Join our email list to preview each new drop one week early

  • Orders under $800 ship free—timing your restock with new launches makes it easy to save on shipping and keep displays fresh year-round.