Retail Success Series Part 7: The Ultimate Bundle & Gifting Guide

Part 7: The Ultimate Bundle & Gifting Guide

Boost Sales with Strategic Bundling + Gift-Ready Displays

At Soak + Salt Co., we know gifting drives purchases year-round—not just during the holidays. From birthdays and teacher appreciation to self-care treats and impulse buys, bundling is one of the most effective ways to increase average order value (AOV), move product quickly, and help your customers feel like gifting pros.

🎁 Why Bundles Work

Bundles simplify shopping. They take the guesswork out of gifting and give your customers permission to buy more—without feeling like they’re overspending.

Top benefits of bundling:

  • Higher AOV with minimal effort

  • Gift-ready solutions without the need for gift wrap

  • Opportunity to feature slow movers alongside top sellers

  • Creates perceived value and convenience

🧺 Best Bundle Types to Offer

Offer at least one of each bundle type year-round. Rotate seasonal options every 2 months.

1. Pick-Your-Own Bundles
Let customers build a mix with signage like:

  • “Any 4 for $20 – Mix & Match!”

  • “Choose 3 Shapes for $24”

2. Pre-Made Gift Sets
Use clear bags, boxes, or ribbons to pre-package:

  • Teacher Gifts

  • Birthday Treats

  • Mini Packs for Kids

  • Seasonal Sets (Christmas, Easter, etc.)

3. Themed Mini Collections
Curate by mood or scent family:

  • Relaxation Bundle: Lavender, eucalyptus, soft musk

  • Sweet Tooth: Cotton candy, pink lemon, sugared berry

  • Adventure Pack: Shark bomb, dinosaur, and surprise fizz

🧼 Displaying Your Bundles

Visuals sell bundles. Place them near checkout, in seasonal sections, and at gift-themed end caps.

Use signage like:

  • “The Perfect Gift – No Wrapping Needed!”

  • “For Teachers, Birthdays, or Just Because”

  • “Staff Pick Bundles!”

Packaging Tips:

  • Clear hanging bags (we love them for visibility)

  • Crinkle paper + ribbon = instant upgrade

  • Add a branded gift tag or simple handwritten note

💌 Boost Repeat Sales with Gift Bundles

Gifted bath bombs = new customer exposure. Include a tag or card inside each bundle with:

  • Your store name

  • Social handle

  • QR code or link to reorder

  • Seasonal collection preview teaser (if available)

📎 Pro Tips for Bundle Success

  • Always display at least 1 open bundle to show what’s inside

  • Offer one low ($12–$16), one mid ($20–$30), and one premium tier ($30–$50)

  • Swap in limited-edition scents and shapes for urgency

  • Let staff customize bundles for regulars to increase loyalty